Speciality beers enjoying spectacular growth

The British beer-drinking palette is becoming more adventurous with speciality beers enjoying spectacular growth in the drinks industry.

Adnams, the Southwoldpbased brewery which has been brewing beer for over 130 years, has experienced a 292% increase in sales of their bottled speciality beers over the last five years.

Experts point to low-cost worldwide flights and cheap weekend breaks as the reasons for the popularity explosion of speciality beers.

Gourmet drinkers are also becoming more adventurous, increasingly ordering speciality beers to drink with meals instead of wine. And do not just think that speciality beers are only for real aleaficionados - according to leading beer writer Roger Protz, "Golden Ale is a rapidly growing style of beer and one that will appeal to younger drinkers and women.”

Adnams is venturing into the blonde beer arena with the March launch of Adnams Explorer – a beer that combines the finest Chinook and Columbus hops from across the Atlantic with the traditional cask beer brewing Adnams is famous for to create a light and refreshing beer with citrus notes and grapefruit aromas.

Adnams Explorer is best enjoyed in Adnams new bespoke glassware, specifically designed to enhance the drinking experience, bringing out the beer’s natural flavour and aroma.

Gastronomically speaking, Adnams Explorer is great for every occasion, in a pub or at home, and partners well with foods such as smoked ham, whitemeat, fish and spicy dishes.

Adnams Explorer fast facts:

• A light and refreshing premium blonde beer

• Introducing citrus and grapefruit aromas

• New World hops combined with traditional Adnams brewing

• 5.5% ABV, fantastic served chilled

• 84% of beer drinkers in the Anglia region and 65% in London happily choose or name Adnams as their first choice.